Video Podcast Marketing

AI Visibility for Skilled Trades: How to Get Your Business Found by AI | Ep.284

Aug 19, 2026 · 16:28

Bill Corcoran Jr. argues that skilled trades businesses—roofers, home builders, electricians, HVAC companies, plumbers, landscapers, contractors, and excavation companies—have the biggest advantage in AI visibility because their real-world expertise exists but never makes it online. He explains that word-of-mouth referrals now require online confirmation, so customers who hear about you still search reviews, content, and AI tools like ChatGPT—and a competitor answering questions online can win the call. Using a roofing leak example and covering questions each trade fields, he says owners should capture the questions customers already ask. His Podcast-Powered AI Visibility system uses a recurring video podcast to turn expertise into searchable content. He promotes his free 3-minute AI visibility assessment at billcorcoranjr.com/assessment, giving a 0-100 score, gaps, and a 90-day roadmap.

How To Build a Content Engine Using Video Podcasts for AI Discoverability and Brand Growth | Ep.282

Jul 29, 2026 · 24:37

Bill Corcoran Jr., host of the bcjr Podcast, argues that a solo-hosted video podcast is the engine of a content marketing system that optimizes for SEO, AEO, and GEO together. He explains these as the lemonade stand sign, the clearly written recipe AI assistants read aloud, and the bigger story AI tools weave into longer answers. A real system, he says, requires topics from real client questions, a consistent weekly rhythm, a structured workflow, and a feedback loop. He details a weekly engine: pick questions like those from a personal injury attorney, real estate broker, or financial advisor; use a fixed episode spine with a hook and three to five sections; publish to YouTube, podcast platforms, and a transcript page; and refine based on what clients mention.